Link-building is an integral part of search engine optimization, and it does need to be done properly to avoid issues. However, there is more that can be done than just creating links that go back to the website. Links that go directly to the website are 1st tier links and, while they are valuable, 2nd and 3rd tier links can be an important part of a link-building campaign as well.
What are 2nd and 3rd Tier Links?
The 2nd tier links are any links that point back to the 1st tier links. The 3rd tier links, similarly, point to the 2nd tier links. While the 1st tier links are added in to create authority for the website they link to, the 2nd and 3rd tier links are used to add authority to the page that has the 1st tier links. So, website A has an article that points to the business website. The value of this link depends on how much authority website A has. The 2nd and 3rd tier links point to the article on website A, creating more authority for that website, which makes the link to the business website more effective for optimization.
Benefits of Using These Links
The 2nd and 3rd tier links have value beyond just adding authority to the 1st tier links. They can also help increase referral traffic and expand visibility. Any traffic that goes to the 2nd or 3rd tier link could end up on the 1st tier link and, from there, end up on the business website. On top of that, if the consumers see the link to the business website, even if they don’t click the link, it can help to increase brand awareness. Plus, having these links leading back to the business website can help increase consumer trust, which can lead to more sales in the future.
How to Use These Links
There are a few things website owners can do to use the 2nd and 3rd tier links more effectively. The first is to prioritize high-quality content. Websites with high-quality content have a higher authority, so those links are going to count more. It’s also a good idea to target the most successful 1st tier links with the 2nd and 3rd tier links, as this helps generate more traffic for them and, thus, more traffic for the business website. While it is important to have a variety of links, it is important to avoid using the same link too many times. By creating a number of 2nd and 3rd tier links, this can be avoided easier.
While links are crucial for search engine optimization today, the type and quality of links can have a huge impact. Creating 2nd and 3rd tier links can help add authority to the 1st tier link, which can be beneficial for the website it links to and can help bring in more traffic. Learn more about these types of links today to start using them with your optimization plan, so you can get all of the benefits mentioned here.