Different Ways SEO Agencies Work
SEO companies or agencies work in different ways. Finding the right SEO for your organization requires more than just looking at their proposals. A cultural fit and understanding priorities are a good start. In addition, being clear on how the SEO operates, their methods, and communication are important. SEO Recommendations and Implementation When engaging an […]
Google and Page Speed
Google has had Page Speed at the top of everyone’s list. As a result, companies and agencies alike have bent over backward to try to improve the page speed on their websites. How much does page speed really matter? Page Speed Measurement Compared to Experience In Google Search Console(GSC), there is a section called “Experience.” […]
Do you really need to worry about being deindexed by Google?
Short answer, not if you’re honest. Take a look at the Search Engine Journal article “20 Ways to Get De-Indexed by Google”. While there are some technical issues on the list, like a poorly set up robots.txt file, most activities just go against the grain of people who are trying to create a good website. […]
Why do we need server-side tracking for Google Analytics?
Before we jump into server-side tracking for analytics it is important to understand the state of website tracking up to this point. For simplicity, we are going to use Google Analytics as the tracking tool for this discussion. But, the same ideas apply to virtually every analytics and user tracking tool out there. How site […]
Google Algorithm Update
Ever since the Google Penguin 4 update in 2016, the sites stopped being ‘penalized’ for spammy link profiles. Too many sites that were not actively creating spam links got caught up in the penalty box. But that is not to say site owners don’t quake a bit when there is a new update. Now that […]
Is your SEO Agency Asleep On The Job
Veterans of the SEO industry have seen a lot. When we take over an account, we always see things that we would do that the prior SEO agency didn’t do. In all likelihood, when we lose an account, the new agency will say the same about our work. It is normal for agencies to take […]
What is Pagerank
Pagerank is one of the tools Google uses to determine the quality and importance of a page relative to a specific search query. Pagerank Google developed Pagerank in the late 1990s as part of its toolset to determine which pages will show up for a given search, and in what order. It is important to […]
What are the most common Google Search Console issues with Mobile SEO?
We’ve seen this across sites… error after error resulting in websites being flagged as “not mobile-friendly”. This becomes frustrating for some website owners because Google is often not specific about where the problem is on the page. But, before we get into the actual issues, you have to ask, is it worth my time to […]
What are 2nd and 3rd Tier Links? Are They Important?
Link-building is an integral part of search engine optimization, and it does need to be done properly to avoid issues. However, there is more that can be done than just creating links that go back to the website. Links that go directly to the website are 1st tier links and, while they are valuable, 2nd […]
What Is Link Building and Why Is It So Vital?
While search engine optimization continues to be a vast ever-changing terrain, some constant components help website owners rise higher in rank. Although SEO strategies will continue to develop, there is still a keen focus on link building. Those who are new to SEO practices and seasoned veterans will all find this guide to offer the […]