What Are Core Web Vitals & Why Are They Important?
Google is always updating its search algorithms, but it’s rare for the company to publish information about what data they use to determine search engine page rankings (SERPs). This year, the industry giant publicly announced a new ranking factor: Core Web Vitals. The decision to make this information public begs two important questions: what are […]
Brand Voice vs SEO
Companies spend a lot of money developing their brand. From image to terminology, brands want to control how they are viewed. This is important and must be taken into account through the marketing communications efforts. SEO Keyword Selection When developing content for the website, and especially when creating content for the blog, SEO considerations must […]