What is Technical SEO?
As might be inferred, “Technical SEO” refers to the technical aspects of a website to help it load faster, be easily crawlable, and be understandable for the search engines.
What are some elements of technical SEO?
For most SEOs, Google Page Insite ate https://developers.google.com/speed/pagespeed/insights/ is a great tool to provide basic technical measures of a site’s performance. The tool will report on the page speed, First Contentful Paint, and so forth.
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As you look at the results, there may be a few areas that you see over which you have no direct control. Things like render-blocking scripts (very common on WordPress sites), or server response time. To address these, you’ll need to involve a developer and a server manager. Unfortunately, for many smaller businesses that rely on 3rd party hosting packages like GoDaddy, there is little that they can do about these issues.
One of the issues is related to 3rd party code on the website that can slow down the page load. If you run your site through the tool, you’ll likely see that Google flags Google’s tools as a problem.
The upshot is that very few sites will get a perfect score. But if you use WordPress, there are tools out there to get you closer.
Steps to improve technical SEO scores
Try Minifying plug-ins. These will reduce the ‘weight’ of the files loaded to the browsers. This will speed up load time.
Try image compression plug-ins. They will reduce the size of images and some provide CDNs to distribute the images to servers around to country or world to reduce the distance to the user’s computer.
Use Cache plugins. These take your WordPress output and cache the pages on the server so they don’t have to be regenerated with every request. That will reduce the load on the server and speed up delivery.
Before you start feeling too bad about your site’s performance, check out Google’s develop blog site:
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